Market TrendMarket
Sustainable ingredients and packaging: the market's new expectation
Biodegradable ingredients, low-carbon sourcing, and refillable packaging are becoming the new arena in which brands compete.
Sustainability is no longer an 'extra' in the cosmetics market but a factor that directly influences the purchase decision. Biodegradable surfactants and responsibly sourced ingredients are coming to the fore.
As regulations tighten, supply-chain traceability and certification are becoming increasingly critical.
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